Whoever answers lands in the CRM already tagged.
Quizzes and forms that qualify the contact, keep track of where they came from and hand your team a ready record to call.
What is FormFlow?
FormFlow is a quiz and form builder by Socialfy that scores every answer and delivers the contact ready in the CRM, with tags and the campaign that brought the person in.
As of October 2026, FormFlow has 11 question types and 14 presentation blocks (text, image, video, audio, timer, before and after, carousel, links and more). Source: the product's own field catalog, checked on October 22, 2026.
Updated on October 22, 2026.
From link to tagged contact, in three steps.
Describe what you want to know
The form comes out built, with questions and rules. You review and adjust before publishing.
Publish where the contact is
Its own link, your Instagram bio or inside your website. It also works as a conversation.
The contact lands in the CRM
With the answers, the score, the tags and the campaign that brought them in.
Everything a form needs to tell a browser from a buyer.
Conditional logic
The next question changes based on the previous answer.
Scored quizzes
Each answer adds points, and the total shows the level of interest.
11 question types
Text, multiple choice, contact, date, scale and more, plus 14 blocks for text, image, video, timer and links.
On your site or on a link
Its own link to share, or the form embedded in your page.
Bio page
One address for your Instagram bio, with the form inside.
Progress saved along the way
Whoever stops halfway keeps what they already answered.
How is it different from a regular form?
| Regular form | FormFlow | |
|---|---|---|
| Where the answer goes | A spreadsheet or an email | The contact record, in the CRM |
| Who is the warmest lead | Someone reads and decides | The score tells you, and a tag marks it |
| Where the contact came from | Lost along the way | Link source, medium and campaign stored |
| Notifying another system | Manual export | Webhook on submit |
| Who stops halfway | Loses what they answered | The answer is saved |
Your team opens the record and knows who they are talking to.
The answer does not sit in a spreadsheet waiting for someone to copy it. It becomes a CRM contact, with everything the rep needs before the first hello.
- Contact created or updated, no duplicates
- Tags by answer and by score
- Link source, medium and campaign stored
- Webhook notice to another system
Example with demo data.
Before you go live.
Do I need to know how to build forms?
No. You describe the goal and the form comes out built, with questions and rules. Nothing goes live without your review.
Does it work with the CRM I already use?
It creates and updates the contact directly in the Socialfy CRM. For other systems, the data goes out by webhook.
Can I charge inside the form?
Not yet. Today FormFlow qualifies and delivers the contact; payment happens later, in the sales flow.
How long does the first one take?
The form comes out built from your description. The time left is the time you spend reviewing questions and rules.
Does FormFlow work for clinics, schools and services?
It works for any business that needs to separate people who are just looking from people who want to buy. The quiz in the screenshot above was built for clinics.